Was viewership down for the Olympics?
Was viewership down for the Olympics?
The Games drew their lowest U.S. ratings ever. Reports released Monday indicate there was an average total audience of 11.4 million viewers for the 2022 Beijing Olympics. That is a sharp decline from the 19.8 million average for the 2018 Winter Games in Pyeongchang, South Korea.
How have the TV ratings been for the Olympics?
Cable’s USA Network picked up the Olympics programming slack from the since shuttered NBC SportsNet. USA averaged 1.4 million primetime viewers and 937,000 total day viewers during the Games.
Are the Olympics getting good TV ratings?
Television ratings for the Beijing Olympics are off by 50 percent from PyeongChang levels in 2018, which themselves were well below the levels of Winter Olympics past. But to hear the International Olympic Committee tell it, there’s no problem, no problem at all.
Why was viewership down for the Olympics?
Be smart: Live TV viewership for the Olympics has been plummeting for years, but the declines have been exacerbated by the pandemic, geopolitical tensions and timezone headaches. Primetime ratings for the Tokyo Olympics last year were down 42% from the 2016 Summer Games.
Did NBC lose money on the Olympics?
NBC almost certainly did not make a profit on these Winter Olympics—as of last night’s primetime replay of the closing ceremonies, NBC had yet to provide guidance either way, an uncharacteristic silence which translates to a resounding nope—although making money on the event is never a given.
How much money did NBC lose on the Olympics?
When NBC renewed its contract through the 2032 Summer Games, Comcast plunked down $7.75 billion, and while the cost of each individual event has not been disclosed, historical precedent would put the price of carrying these Winter Olympics somewhere around $975 million.
Are NBC ratings down?
The NBC broadcast flagship has taken much of the ratings flak, averaging just 9.75 million Olympics viewers per night, down 55% compared to the analogous six-night stretch in 2018.
Is NBC losing money on the Olympics?
How much money did NBC lose on Olympics?
How bad were the ratings for the Olympics this year?
Thursday night’s audience of eight million marks the smallest primetime Olympics audience on record, surpassing the nine million that tuned in for the closing ceremony of the Tokyo Games.
Did NBC make any money on the Olympics?
How much did NBC lose in the Olympics?
Through Tuesday, an average of 12.2 million people watched the Olympics in prime-time on NBC, cable or the Peacock streaming service, down 42% from the 2018 Winter Olympics in South Korea. The average for NBC alone was 10 million, a 47% drop, the Nielsen company said.